enav_clienti2017-11-21T15:59:11+00:00

Brado

Office chairs

www.brado.it

Company
Brado represents now the state of the art in components for office chair field.
Products
  • Chairs.
  • Replacement Kit.
  • Components.
The Brado products in an integrated way on paper, tablet and web
Brado distributed product information through the paper and web channel in a misaligned way.
The contents of the website came from management.
The print catalog was made entirely by hand.
It was supposed to represent in a systematic way the specificities of the products made from a standard component, and from a wide range of accessories for customization.
Needs
The company had the need to publish the same information on different media but could not coordinate resources in an appropriate manner because of the multiple environments of contents management.
There was the need to have a single container with the site and the management that could power the print catalog in its complexity and the tablet app for the sales force.
The strategic choice of the marketing office was to delegate the management of the publication and to keep within the maintenance and evolution of the product information.
It was necessary to find a partner that could answer fully to the management of the three media involved: paper, tablet and web.
Solution
EKR-PE was introduced in partnership with Tipografia Asolana.
Thanks to EKR-PE Brado can manage their information of its production is that they are viewed comfortably in the printed catalog, on the website or in the tablet.
The layout is partially automated with an element of flexibility provided by a manual refinement of the geometry.
In the catalog do not exist exceptions: Each page can be customized in a few clicks.
The platform and the way they interact with external partners now gives an absolute assurance of the quality and correctness of the data in a optimal graphic form for each of the three media involved in the project.
EKR-PE Benefits
  • Integrate paper, tablet and web in a efficient way.
  • Linear flow of publication with external partners (Tipografia Asolana).
  • Considerable productivity in the production of more standards pages.
  • Flexibility in getting complex output.